Did you know that only twenty per cent of new businesses survive to see their fifth birthday?

This is just not right. If they had focused on the key issues and received the right guidance, many of these failed businesses would still be here today.

Better, stronger, faster is a benchmark book that acts as a mentor for the business builder addressing all of the hard issues and guiding the reader through the many pitfalls start-ups face. This book will ensure that the odds of your business surviving, and ultimately prospering, are stacked in your favour.

In Better, stronger, faster Brad Rosser draws on his immense experience as a successful serial entrepreneur who cut his teeth setting up businesses for Alan Bond and Richard Branson, to:

• Demystify the ‘secrets of the successful entrepreneur’ smokescreen that self-serving business gurus like to hide behind;
• Demonstrate that building a successful business can be done by anyone with the right application;
• Help readers develop the skills, confidence and motivation that will enable them to get up and have a go for themselves – and make it a success;
• Tackle the non-trivial, hard-hitting and (sometimes) controversial issues of entrepreneurial business building;
• Provide clear guidelines about what to do – and what not to do at every stage of start-up development.

Better, stronger, faster is your personal mentor. It is unique in that it not only reveals precisely what to do at every stage of your business’s development, but is also supported by fun, sometimes dramatic, yet always informative, examples from real-life cases that Rosser was personally and directly involved in as part of the inner sanctum of Virgin, Bond Corporation, and his own ventures. No guessing or theorising – just the real deal.