Brad always got the deal done …and knows the tricks of the trade.

Brad is an absolutely exceptional businessman. Not only that, he’s a decent human being and is as authentic as he is inspiring. He always makes the complex simple and the impossible possible. A must read.

In a competitive world, building a brand with real strength is vital. Brad Rosser has drawn on his extensive experience, which includes many years of working with Richard Branson, to provide a guide to entrepreneurs which is invaluable.

Brad Rosser is a man of action: his book on how to successfully start up new companies does not contain academic theories or intellectual argument, rather it is a hands on, sleeves rolled up, how-to manual for those who want to get results.

Earthy, robust and compelling. A ‘must have’ for every self-respecting entrepreneur.

Can-do entrepreneur provides hard hitting advice on how to greatly improve the odds of a successful startup.

Virgin Active would not have survived and prospered for the shareholders, including me, without Brad. Read this and get the inside scoop on how to survive, grow and ultimately sell your business.

Pithy, punchy, practical – this book is the business!